September 7, 2018

Sending cold sales messages through social media is becoming a trend. I am not talking about connection request with genuine engagement interest, I am thinking about those one way, 'buy my stuff' messages that I receive on a regular basis. Not even sure how to call the...

August 13, 2018

Whenever a customer enters an online retailer, they are not only met with information regarding the product or service they want to purchase but also information created by other customers. Usually, this information is shared on the social media pages in the form of re...

April 27, 2018

Having delivered number of Social Selling and LinkedIn Lead Generation trainings, here are my top 10 ways how can every company leverage the power of their employees on LinkedIn:

1. Make sure your business is not blocking the use of Social Media to employees

Unhappy empl...

November 24, 2017

Do you know that 80% of all B2B social leads come from LinkedIn?  Studies show that LinkedIn is 300% more effective for lead generation than any other social media network!

LinkedIn is the world’s number one social media platform for business professionals with over 500...

November 7, 2017

I’m really surprised at how little concern has been raised in the media about GDPR in the run-up to 25th May 2018, when this draconian legislation will come into force.  In my opinion, this is the worst piece of regulation that has come out in a long, long time - if no...

October 30, 2017

Social media networks are more than just a platform for personally communicating with friends and family. It has established itself as essential tool for Businesses and entrepreneurs to advertise and sell their products or services, or better known - Social Selling.  T...

October 17, 2017

Are you struggling to attract the right audience for your business?  Do you create content, publish it online and somehow - it’s not working?

Well, there are common mistakes that many people make and if you learn what they are and how to avoid them, then your content ma...

October 2, 2017

It’s been 5 years since Amazon started their AmazonSupply in the US and now, after 1 re-brand (in 2015 changed from Amazon Supply to Amazon Business) and a couple of European launches (UK & Germany), Amazon has established itself as the biggest threat to traditional su...

September 13, 2017

Competition today is as fierce as it has ever been.  Lead generation is a critical task for businesses looking to get ahead in their market.  In fact, lead generation is often identified as one of the most difficult challenges facing companies today.  What used to...

August 31, 2017

Why content, what's so special about it?  In short, it's built on creating and then distributing relevant, interesting and valuable information with the main goal to attract and retain a certain target group, which in turn can become valuable customers. In other words,...

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You've heard about "Cold Calling"​ but what about "Cold Messaging"​?

September 7, 2018

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