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The Illusion of Engagement: How Companies Prioritize Self-Promotion Over Real Interaction

LinkedIn - the place where Likes, Comments, and Followers Dance to the Puppeteer's Tune

In the age of social media, where the digital realm intertwines with our daily lives, we find ourselves navigating a virtual landscape filled with promises of connection and engagement. But, let me peel back the curtain and reveal a truth hidden behind the glowing screens: the illusion of engagement. It seems that many companies have become the masters of sleight of hand, prioritizing self-promotion over genuine interaction powered but the never ending quest to unravel the intricate mysteries of the algorithm and the ultimate mastery of it's magical powers. Today, we embark on an exploration of this captivating phenomenon.

The Selfie-Centered Universe:

Ah, the self-portrait—the cornerstone of social media narcissism. Companies, too, have jumped on the bandwagon, feverishly snapping photos of their products in an attempt to capture our attention. Like a skilled magician, they carefully curate every image to project an idealized version of themselves. But, alas, the pursuit of authenticity takes a backseat as filters and Photoshop waves their enchanting wands.

Comment Conjuring:

Imagine a magician performing a trick where they effortlessly pull comments out of a hat. Companies, too, have mastered this art. Their posts often inspire a flurry of scripted, generic comments, meticulously crafted to feign genuine interest. "Thanks for sharing!" or "I agree!" they exclaim, as if under a spell. But beware, for these comments often conceal the true intention behind the illusion—self-promotion!

Follower Fairy Tales:

Behold the followers, an army amassed at the flick of a wand. Companies, driven by the pursuit of influence, will go to great lengths to amass a legion of followers. Yet, as we peer through the smoke and mirrors, we discover that quantity often triumphs over quality. These followers, like loyal subjects, are sometimes mere mirages—bot accounts or paid followers summoned to create a façade of popularity. Oh, the tricks they play!

The Engagement Escape Room:

Within the depths of social media, we find engagement, the elusive prize companies strive to obtain. Alas, it seems that the magical formula is less about meaningful connection and more about algorithms and timing. Companies engage in a digital labyrinth, seeking the secret to unlocking the treasure of high engagement rates. A witty comment here, a giveaway there—anything to conquer the enigma and secure their place at the top of the feed.

What now

It is clear that the true engagement reigns supreme on social media. Companies, like skilled magicians, expertly craft a world where self-promotion takes precedence over genuine interaction to appease the algorithm gods and fool us in believing that there hypnotic trance is in fact the real thing we crave.

However, behind all the trickery still lies a glimmer of hope. As users, we have the power to demand authenticity, to see beyond the illusion.

Let us embark on a quest for genuine connection, where the applause is not for a deceit but for the magic of real engagement!

After all, LinkedIn is nothing else but the biggest networking event in the world. Embrace it as such, and we'll all live happily ever after...


If you've already started your Social Selling and Marketing journey or thinking about it, the why don't you come along:

Denis Zekic - No. 1 Best Social Selling Author
Denis Zekic - No. 1 Best Social Selling Author
  • My forthcoming free webinar won’t teach you everything about Social Selling but it’s a good start: CLICK HERE

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With all this help, you'll be scoring career goals in no time.


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