Designing Your Long Term Customer: Who do you want them to become?
Steve Jobs in his home in Palo Alto with Bill Gates 1991 The growth of a highly successful business; one which goes beyond the normal operation that most company bosses settle for, is defined by three factors. First there is the natural need to grow. Next is desire to innovate - provide something different from its’ competitors and something new for the customer. Finally, there is industry disruption; how all these factors combine not only will change the business itself but
