5 Reasons why Content is the Best Marketing Investment for SME's
Why content, what's so special about it? In short, it's built on creating and then distributing relevant, interesting and valuable information with the main goal to attract and retain a certain target group, which in turn can become valuable customers. In other words, the focus isn't pitching your products or services, but rather useful content that gives people some kind of benefit. If content marketing wasn't effective, it wouldn't be used by so many leading brands. Small
