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7 Common Sins of a Poor Marketing Manager

Marketing is like dating. You have to make the right first impression, understand what the other person wants, and keep the spark alive. A good marketing manager is like a matchmaker - bringing people and products together in a magical way. A poor marketing manager? Well, they're like that weird and boring uncle who always wears the same clothes and smells funny.

Here are the seven sins of a poor marketing manager:

1. Lack of Vision

A poor marketing manager is like a headless chicken - running around aimlessly without a clear idea of where they're headed. They don't have a vision for the company or a plan to get there. It's like trying to drive a car blindfolded - you'll crash and burn.

2. Poor Communication Skills

A poor marketing manager is like a mime - unable to communicate effectively with their team or clients. They might as well be speaking in a foreign language or using smoke signals. It's like trying to have a conversation with a brick wall - frustrating and pointless.

3. Inability to Adapt

A poor marketing manager is like a dinosaur - stuck in the past and unable to adapt to new environments. They're using outdated strategies and techniques that are about as effective as a flip phone in 2023.

4. Lack of Creativity

A poor marketing manager is like a one-hit-wonder - relying on tired, clichéd ideas that no longer resonate with the target audience. They're about as creative as an empty cardboard box.

5. Neglecting Analytics

A poor marketing manager is like a blindfolded archer - shooting arrows in the dark without any idea of where they're landing. They don't use analytics to make informed decisions, so they're basically guessing. Most of the time, it will bounce back to hurt them.

6. Lack of Leadership Skills

A poor marketing manager is like a lifeguard who 's trying to swim in frozen water. They attempt to lead by example and give orders and direction, but their lack of skills won't show anything of practical value.

7. Failure to Build Relationships

Marketing is all about building relationships with customers and stakeholders. A poor marketing manager may fail to build these relationships, leading to a lack of trust and loyalty. They may also fail to build relationships within the company, leading to a lack of collaboration and cooperation between departments.

A poor marketing manager is like a nightmare date - boring, uninspired, and destined for failure. They lack vision, communication skills, adaptability, creativity, leadership skills, and the ability to build relationships.

So, don't be that person. Be the matchmaker, not the weird uncle.


If you've already started your Social Selling and Marketing journey or thinking about it, the why don't you come along:

Denis Zekic - No. 1 Best Social Selling Author
Denis Zekic - No. 1 Best Social Selling Author
  • My forthcoming free webinar won’t teach you everything about Social Selling but it’s a good start: CLICK HERE

  • If you feel more adventurous, then come along my Half-Day intensive LinkedIn Social Selling & Marketing Bootcamp: CLICK HERE

  • In case your budget has already been approved, give me a shout – we can do it all One to One or train the whole team CLICK HERE

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With all this help, you'll be scoring career goals in no time.


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