The Secret Side of LinkedIn: Dancing Cats and Dumb Fails
The Surprising Ways People Use LinkedIn: Insights from the Latest User Data
When you think of LinkedIn, what comes to mind? Job postings, networking, and professional development, right? While those are all important aspects of the platform, there's more to LinkedIn than just business. In fact, according to the latest user data, people are using LinkedIn in some surprising ways.
Here are the top five ways people use LinkedIn:
Keeping up with news and current events - 29.7%
Following or researching brands and products - 27.1%
Posting or sharing photos or videos - 17.4%
Messaging friends and family - 14.6%
Looking for funny or entertaining content - 13.6%
Yes, you read that right. Some people are using LinkedIn to be entertained and make laugh!!
And while these may not be the traditional use cases for the platform, they offer a unique opportunity for businesses and individuals alike to engage with their audiences in new and unexpected ways.
So, what does this mean for you? If you're a brand or marketer, consider how you can leverage LinkedIn to reach your target audience in a more personal and creative way.
Share behind-the-scenes photos or videos of your team or office, or post about industry news and trends to position yourself as a thought leader. And if you're an individual looking to build your personal brand, don't be afraid to share a bit of your personality on the platform.
Whether it's a funny meme or an inspiring quote, showing your human side can go a long way in making connections and building relationships.
By tapping into these alternative use cases, you can stand out from the crowd and connect with your audience in a more meaningful way.
WHAT NEXT?
If you've already started your Social Selling and Marketing journey or thinking about it, the why don't you come along:
My forthcoming free webinar won’t teach you everything about Social Selling but it’s a good start: CLICK HERE
If you feel more adventurous, then come along my Half-Day intensive LinkedIn Social Selling & Marketing Bootcamp: CLICK HERE
In case your budget has already been approved, give me a shout – we can do it all One to One or train the whole team CLICK HERE
If you feel too tied up with running the business, managing school runs or driving kids to and from the the afternoon swimming clubs, then let me know. I can do it all for you, just drop me a message CLICK HERE
