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40 Top Tips to Keep your Social Media in Tune

Top Tips for your Social Media Channels

Social Media has become fundamental form of modern marketing and keeping it in order is one of the main challenges facing today's businesses. But is doesn't have to be that way, if you spend 5 - 10 minutes every day to fine-tune your existing channels it will keep it well oiled and running. Here, you will find 40 short tips that can be implemented in no time, while their effects can be long lasting.

  1. What’s your social media goal? If you don’t know where you want to go, it’s pretty hard to get there. You have define your objectives first.

  2. Promote your most popular posts – and that goes for blog posts as well as social media posts.

  3. If you hate tracking, at least track with Facebook Insights. It’ll show you a lot about your Page progress.

  4. How do you get the conversation going on social media? Try humour and controversy. They’re very powerful.

  5. Social media is a powerful thing, but never mistake fooling around with being productive. Stay focused!

  6. Click FB Insights’ “Posts>When Your Fans are Online” to see your audience’s peak posting times. (Post during these times!)

  7. Look for questions repeated over and over on your chosen social networks. Provide the definitive answer.

  8. Analyse your own tweets. Which types got most retweeting? Most Interaction? Questions, graphics or ?

  9. Don’t be shy with your social media presence. Go for it – but be authentic – and be social!

  10. Still trying to be everyone’s “friend”? Each connection counts – and speaks loudly about who you are to your other connections.

  11. If you want your social content to social content to attract, do your best to share quality tips that are really unique

  12. Make sure you speak with an identifiable, individual voice when posting social content. Your posts should never sound “canned”.

  13. Be consistent and post regularly during your audience’s peak posting times on any social networks you’ve chosen to frequent.

  14. If you use Pinterest regularly, make sure you also access for powerful, easy to use Pinterest analytics.

  15. Use for easy hashtag monitoring. (Let your social networking friends know about this, too.)

  16. Posts people skip most? Highly personal negative posts complaining about illness and problems. (Do you agree?)

  17. Include a mix of rich media in your social content. Video, photos, Instagram and Vine looping video clips.

  18. Vine video clips loop. Instagram video clips don’t. Vine streams on Twitter; Instagram videos on Facebook.

  19. Vine videos are 6 seconds long. Instagram are 15 seconds. How can you use this information for your marketing?

  20. Tapping your screen for a Vine video starts filming. Tapping your screen for an Instagram video just adjusts focus.

  21. Be sure you don’t use any banned hashtags with your Instagram photos or videos:

  22. Use Instagram hashtags to crowd-source user-generated content as well as extend your own reach.

  23. Remember that Instagram hashtags are not case-sensitive and don’t work with spaces or special characters.

  24. If your preferred social platform doesn’t have good native analytics, look for third party sites that provide it.

  25. Give your new product campaign a name – and start talking about it on your social media.

  26. Make sure all new product posts are made regularly. Don’t let gaps occur. Keep it fresh in people’s minds (without overdoing it.)

  27. Don’t tell everyone too much at once about your upcoming project. Mystery breeds interest! Hints and teasers are part of the fun.

  28. Use to create free surveys. You can ask questions for your new product idea and share the link on social media.

  29. If you’re advertising on Facebook, remember your ad images, including the thumbnail, cannot include more than 20% text.

  30. Take advantage of the fact you can now use text, arrows and calls to action in Facebook Cover –photos.

  31. Facebook Profile photos are square and display at 160 x 160 pixels – but remember Facebook wants you to upload at 180 x 180.

  32. At the very least, include a Facebook app tab leading to your sign-up page or form (and use a clear, easy-to-read call to action.)

  33. You can display 3 custom app tabs of your choice in your Facebook header section. Make the most of this “real estate”!

  34. Only your short description displays in your Facebook header section, but fill out your Profile 100% for max searchability.

  35. If you consistently get endorsements that are not relevant on LinkedIn, be aware you can remove endorsements completely.

  36. Check “Who’s Viewed Your Profile” in LinkedIn to see who is finding you – as well as the keywords they used.

  37. In your LinkedIn Privacy and Settings page, "Select what others see when you've viewed their profile” to keep it private - or not.

  38. In Google+ posts, encase text in asterisks for bold and underscore it to create italics. (Share this tip!)

  39. Did you know Google+ makes animated .GIFs from your photos? Just type the keyword “motion” in your Photos section to find them.

  40. Use the Google+ Ripples feature to track your posts by clicking the top-right arrow in your post

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